Katri Färm

Head Of Marketing at Air0 - Breathe Finland

Katri Färm is an accomplished marketing professional with extensive experience across various roles, including Head of Marketing at Air0 - Breathe Finland since August 2022 and at Loopshore from October 2021 to May 2025. Färm's background includes significant contributions to e-commerce as an online retailer for Lahja- ja juhlaliike Pirteä Paketti from 2011 to 2023, as well as event production and wedding visualization at Blush Oy. Previous roles include resource development at Suomen Icehearts ry and customer care during the pandemic at Intrum. Färm has a strong educational foundation with degrees in sociology, advertising, marketing communication, and several specialized courses in digital marketing and product development.

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Air0 - Breathe Finland

Air0 has perfected the art of air purification. Air0’s patented smAIRt® technology overcomes the challenges of traditional indoor air purifiers by combining the benefits of mechanical and electrical air purification. As a result our smAIRt® purifiers produce more clean air than competing devices. smAIRt® technology, a smarter way to clean indoor air: - Huge Clean Air Delivery Rates (CADR) - Extremely good filtration efficiency - Removal of even ultrafine particles - Removal of VOC's, mold, bacteria, viruses, smoke and smells - Produces no ozone - Long filter lifetime - Handmade in Finland - Each unit individually quality tested before shipping WHY IS AIR0'S SMAIRT® TECHNOLOGY FAR SUPERIOR TO TRADITIONAL AIR PURIFYING TECHNOLOGIES? Traditionally indoor air purification has been done in two different ways: 1) Mechanical filtration (HEPA- filters) or 2) electrical filtration in which particles are collected to collector plates and there is no need for filters. Both these techniques however face a BIG PROBLEM - low air flow through the air purifier. What this mean is that current air purifiers based on the old technologies, cannot produce enough clean air to properly clean the air in a medium or larger sized room. The only option when using air purifiers based on old technologies is to use several air purifiers in one room, which is neither cost effective nor practical and worse of all, the noise level becomes unbearable. With smAIRt®, noise level is kept to a minimum while the purification efficiency is far superior. Breathe smAIRt® - Breathe Finland ™


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11-50

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