Michael Freeman

Michael Freeman has a diverse work experience spanning from 2004 to 2023. Michael has held various marketing leadership roles in companies such as Airbase, Skilljar, Certent, Inc., Workday, Workday Adaptive Planning, Highfive, Inc., ShoreTel, Mecalux S.A., and Teleflora. Throughout their career, they have demonstrated expertise in demand generation, digital marketing, marketing operations, product marketing, and business development. Some of their notable achievements include rebuilding marketing teams, growing marketing-sourced pipeline, implementing account-based targeted programs, refreshing brand positioning, delivering successful user conferences, and winning multiple awards. Michael'sexperience also includes working as an independent marketing consultant and leading the marketing efforts for Logismarket, a B2B industrial directory.

Michael Freeman earned their Bachelor of Arts degree in Communication Studies from UCLA, where they studied from 1994 to 1998. Michael further pursued their education at the UCLA Anderson School of Management from 2001 to 2004, obtaining their Master of Business Administration (MBA) with a focus on Marketing and Strategy. In addition to their formal education, Michael has also obtained various certifications throughout their career. These certifications include "Fundamentals of Next-Gen Marketing" from 6sense in December 2022, "Foundations in Customer Education" and "Skilljar Certified Professional - Basic" from Skilljar in August 2021, "BrightEdge SEO Certified Professional" from BrightEdge in May 2014, "GA IQ (Google Analytics Individual Qualification)" from Google in February 2010, "HubSpot Inbound Marketing" (original in 2016, and renewed in January 2021), "HubSpot Social Media Marketing Certification" in January 2021, and "HubSpot Inbound Certification" in December 2018, all from HubSpot.