Aircall is a place where voices are valued.
Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 20,000+ customers (and growing) to make authentic, human connections.
Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, or at home – everyone has a voice that is valued.
Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.
About the Role:
The Director of Performance Marketing is a strategic role that leads our global paid marketing channels. We are looking for an experienced digital expert and leader to manage a talented digital marketing team at the international level. The main goal of this team is to drive demand and inbound pipeline through high ROI-driven paid advertising strategies.
This role can be based in Seattle.
Key Responsibilities:
- Drive pipeline for our inbound / outbound sales team by ensuring SLA-bound handoffs and working with our target lists of accounts
- Work with regional managers on campaigns and experiments across multiple channels to maximize conversions
- Own relationships with contractors and agencies and related budgets
- Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forward
- Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI
- Set up and develop a global digital strategy to drive inbound and enable predictive spend and positive ROAS, with the goal to meet or exceed digital performance targets
- Own digital channels to feed marketing and sales funnel and oversee paid customer acquisition strategy with advanced audience targeting
- Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results.
- Report to the leadership team inbound performance, tactical and strategic plan
- Enable full-funnel performance analysis and align investment decisions with performance targets
Qualifications:
- Senior experience in performance and/or digital marketing, preferably in the B2B SaaS space (10+ years)
- Experienced advertiser on digital advertising platforms like Google Ads, Display Network, Bing, Meta, Linkedin, etc.
- Experience collaborating cross-functionally with business partners and collaborators. You work well with others and can drive initiatives forward
- Analytical mindset. You’ll manipulate and analyze data to drive campaign ideas and then analyze results to make improvements
- Entrepreneurial mindset and ability to work in a fast-paced environment.
- Knowledge of marketing automation tools, platforms, and reporting
- Attribution and data expertise including GA4, GSC, Looker and others
- Experience with international digital acquisition (NA, EMEA & APAC)
- Experience managing large budgets at a global level and being accountable for ROI
- Player/Coach - strategy is not enough, we need to build things and expect you to get stuck in with your team
- Great management skills, you will be the leader of a team