Scott Bailey

Scott Bailey brings a wealth of expertise to Aisle Rocket, including marketing strategy, targeting and segmentation, and experimental design, forecasting and modeling. He served as EVP for Strategy and Analytics at Targetbase, where he led Solution and Product Development. Scott created the firm’s Customer Relationship Value (CRV) approach to relationship marketing and management. As President of M/A/R/C Research, he developed that firm’s Assessor®-based series of analytical frameworks. Today, Scott oversees insight generation, program/product development and program measurement for Aisle Rocket.