Fredrik Erséus

Fredrik Erséus is a highly experienced professional in digital sales and e-commerce, currently serving as Head of Digital Sales at AJ Produkter since June 2023. With a strong background in digital marketing and analytics, Fredrik teaches at IHM Business School, focusing on e-commerce, digital analytics, and digital marketing. Previous roles include Consulting Director at Merkle EMEA, where responsibilities spanned digital transformation and customer experience management in Northern Europe, and Head of eCommerce at Miljonlotteriet. Fredrik has also provided consulting services through Erséus Digital Consulting, helping businesses optimize their digital marketing strategies. Educational qualifications include a Bachelor of Business with a Marketing Major from Bond University and specialized training in E-Commerce Management from IHM Business School.