Vira Shcherbakova

Vira Shcherbakova is a seasoned communications professional with extensive experience in public relations and strategic communication. Currently serving as Head Of Communications at Ajax Systems since September 2019, Vira has led a team of 150-200, managing events across 30 countries and directing B2B2C communication, CSR initiatives, and crisis communication amidst wartime. Prior roles include PR Manager at Планета Кiно, where Vira executed media and SEO strategies for Ukraine's largest cinema network, and PR Manager at Art-Zavod Platforma, focusing on major cultural events in Kyiv. Vira began a career as a Journalist at Publishing House "Ekonomika," producing engaging content, and also served as a Speechwriter for the Verkhovna Rada of Ukraine. Vira holds a Bachelor's degree in Communication, Journalism, and Related Programs from Taras Shevchenko National University of Kyiv.