Pilar Yépez

Pilar Yépez is a seasoned marketing consultant and educator with extensive experience in digital marketing. Currently serving as a digital marketing consultant and trainer at LaDigitalista and as a lecturer in various institutions, including LaSalle, IM Digital Business School, UPF Barcelona School of Management, and EUNCET, Pilar has developed and delivered numerous courses and webinars on diverse digital marketing topics. As a co-founder and executive creative director at Úbica Below S.L., Pilar specializes in omnichannel marketing strategies aimed at enhancing brand visibility and consumer engagement. With a background as a creative director in agencies like Sidecar and Barcelona Virtual, alongside a degree in Advertising from Universidad de Sevilla, Pilar combines creativity with strategic expertise to mentor students and professionals in the marketing field.