Logan Zinkhon

Paid Media Specialist at AKA

Logan Zinkhon has a diverse work experience, starting in 2014 as a swim instructor and lifeguard at the YMCA of Greater Dayton. In 2017, they became a Branch Manager at Young Entrepreneurs Across America. Logan then took on various roles at the University of Dayton, including IACT Creative Team Associate, Social Media Specialist, and Collaboration Accelerator.

In 2019, Logan joined Semify as a Search Engine Optimization Copywriter, where they crafted original blogs and articles for clients across multiple industries. They implemented SEO strategies, conducted keyword research, and collaborated with a copywriting coach to improve their writing style.

From 2020, Logan transitioned into media buying roles. At Harbor Marketing Agency, they collaborated with clients on Facebook and Instagram ad copy, reported on ad performance, and optimized campaigns to stay within target budgets and ROAS. At Spigot, Inc., Logan created and implemented media buying plans for Google search and display campaigns, optimizing bids for a minimum 35% ROI.

Most recently, Logan worked at The Aragon Company as a Media Buyer. They spearheaded marketing initiatives for various social media platforms, planned and executed ad campaigns, and developed landing page optimizations. Logan successfully managed multiple Facebook ad campaigns, scaled brand new verticals, and utilized partner marketing platforms to track real-time traffic performance.

Currently, Logan is working as a Paid Media Specialist at AKA, beginning in 2022.

Logan Zinkhon completed a Bachelor of Business Administration (BBA) degree with a focus on Marketing from the University of Dayton from 2016 to 2019. In 2017, Logan participated in a Study Abroad Program at Korea University, specializing in International Business. Prior to attending the University of Dayton, Logan studied Business Administration and Management at Union College (KY) from 2015 to 2016. Logan's high school education was completed at Tecumseh High School from 2011 to 2015.

In addition to formal education, Logan has obtained several certifications. These include Pinterest Ads from Pinterest (obtained in May 2023), the Meta Blueprint from Meta (obtained in November 2022), TikTok Academy 2022 from TikTok (obtained in January 2022), Content Marketing from HubSpot Academy (obtained in March 2019), Advanced Google Analytics from Google (obtained in February 2019), Google Ads Fundamentals from Google (obtained in February 2019), Google My Business Basics from Google (obtained in February 2019), and Google Analytics for Beginners from Google (obtained in February 2019).

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Timeline

  • Paid Media Specialist

    June, 2022 - present