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Archana K.

Head Performance Marketing And Customer Retention at Akasa Air

Archana K. has a diverse work experience in the marketing field. Archana is currently the Head of Performance Marketing and Customer Retention at Akasa Air, starting in October 2023. Prior to this, they worked as the Vertical Head of Social Media and Content at HDFC Bank from July 2023 to October 2023. Before that, they held the position of Deputy Vice President - Marketing of Cards & Payments at Axis Bank from October 2020 to May 2023. Archana also has experience as the Deputy General Manager of Digital Marketing at GoAir from January 2016 to October 2020. Archana worked as the Senior Associate Vice President of Brand and Consumer Research at UTI Mutual Fund from January 2014 to December 2015. Their early career includes the role of Senior Manager of Marketing and Ancillary Revenue at Kingfisher Airlines from October 2009 to December 2014.

Archana K. holds a Master of Business Administration - MBA degree in Business Administration and Management from IMI International Management Institute Switzerland. Archana also has a Bachelor of Commerce - BCom degree from R. A. Podar College of Commerce & Economics. Archana has completed the Professional Program in Retailing from Welingkar Institute of Management and obtained an Honours Diploma in Professional Style Coaching from Style Coaching Institute. In terms of certifications, Archana is a Certified Aromatherapist from the International Certified Aromatherapy Institut. Archana has also obtained various certifications related to digital marketing and SEO, including specialized certifications from Google and the University of California, Davis.

Location

Mumbai, India

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Akasa Air

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At Akasa Air, we believe that the Sky embraces everyone, and so air travel should be inclusive and affordable for all. A robust air transportation system that connects people, cultures, and regions will help our nation soar. This belief motivated us to create a dependable and affordable airline that everybody can relate to. We are India’s newest airline, and we launched our first commercial flight on 07 August 2022 to support the growing demand across India with the greenest and youngest fleet in the country. Warm & efficient customer service, reliable operations, and affordable fares are the cornerstones of our brand promise. This promise is powered by our youthful personality, employee-centric philosophy, a tech-led approach, and a culture of service. Akasa Air is helmed by a highly professional and experienced leadership team whose sights are set on the Sky while having their ears to the ground. Our team has laid a foundation of an organisation that listens, understands, and anticipates our customers’ needs. What’s more, we are committed to building an airline that’s socially responsible, economically sustainable, and inherently empathetic. These are exciting times. We look forward to welcoming you onboard Akasa Air. It’s Your Sky!


Headquarters

Mumbai, India

Employees

1,001-5,000

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