Charlotte Holmlund

Charlotte Holmlund currently serves as Chief Marketing Officer at Akind, where a successful transformation of the marketing function into a strategic, business-driven department has been achieved. Previously, as Business Director CXM at Merkle Sverige, Charlotte led digital transformation initiatives for global clients while driving revenue growth. At Isobar, Charlotte held multiple leadership roles, including Head of Client Service, where strategic branding and digital marketing projects for major clients significantly contributed to company growth. Charlotte's earlier experience includes key positions at JJP (Aegis Media) and Svenska Spel, in addition to a background in marketing and event sales. Charlotte holds a Bachelor's degree in Service Management from Umeå School of Business, Economics, and Statistics.