Beth Karr

Demand Generation Manager at AkitaBox

Beth Karr has a long history of successful marketing experience. Beth began their career in 1995 as a Sr. Marketing Manager at PLATINUM technology, inc., where they increased references by 185% and US User Group membership by more than 100%. Beth then moved to Telcordia Technologies in 1999 as a Marketing Manager, where they developed marketing activities for Learning Services Division training and seminar programs. In 2000, they became a Sr. Manager, North America Regional Marketing at Sun Microsystems, where they initiated and directed large-scale projects to improve marketing operations and impact to sales. In 2004, they joined Informatica as a Principal Marketing Manager, where they designed and executed integrated marketing campaigns. In 2014, Beth moved to BDNA Corporation as a Sr Manager - Marketing, where they worked with marketing, product and sales teams to increase MQL to SQL conversion. In 2017, they joined Okta, Inc. as a Sr. Campaign Manager, Demand Generation, where they exceeded corporate email performance benchmarks with highly segmented email nurture campaigns. In 2019, Beth took a Professional Sabbatical to learn from and work with women entrepreneurs in the sustainable agriculture industry. In 2021, they became a Sr. Global Campaign Manager at ConnectWise, where they launched a global go-to-market campaign process. Beth is currently a Demand Generation Manager at AkitaBox since 2022.

Beth Karr earned a Bachelor of Science in Communications and Journalism from Southern Illinois University, Carbondale.

Links

Previous companies

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Timeline

  • Demand Generation Manager

    May, 2022 - present

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