Gustavo Assafir is an experienced sales and marketing professional with a robust background in B2B growth marketing and executive services. Currently serving as Sales Director at Upscale B2B, Gustavo specializes in high-ticket account-based social selling and hyper-personalization fueled by artificial intelligence. Prior roles include Head of Sales Brazil at Keyrus, Revenue Director at PagBank PagSeguro - Yamí, and CMO and CRO at Profit-e, where Gustavo focused on strategic planning, sales operations, and revenue optimization. With a comprehensive educational background in marketing and economics, Gustavo has consistently driven growth, streamlined operations, and led teams across various industries.