Heather Cauffman

Heather Cauffman is a seasoned professional with extensive experience in social media and content management. Currently serving as Sr. Manager of Content and Social Media at Pursuit Collection since June 2015, Heather oversees over 100 social media profiles, guiding strategic management and execution of social strategies that align with the brand's objectives. Prior roles include Social Media Marketing Manager and Social Media Specialist at Pursuit Collection, where responsibilities encompassed developing advertising campaigns, managing budgets, and enhancing SEO through social media practices. Additionally, Heather directed the Le Grizz 50 Mile Ultramarathon & Relay and worked as a Forestry Tech for the US Forest Service. Heather holds a Bachelor of Science in Parks, Recreation and Leisure Facilities Management, with a focus on Nature-Based Tourism from the University of Montana.