Lisa Erdner

Lisa Erdner is an experienced marketing professional currently serving as the Demand Generation Manager at AlayaCare since May 2023, where responsibilities include building the midmarket and enterprise pipeline through integrated campaign strategies across various marketing methods. Prior to this role, Lisa was a Demand Generation Manager at Net Health from July 2020 to May 2023, generating demand for EHR/EMR software through integrated marketing strategies and digital initiatives. Lisa's background also includes serving as a Global Marketing Manager at EFI from May 2012 to April 2020, where the focus was on developing and executing strategic persona-based marketing campaigns, and as a Marketing Manager at Printing Industries of America from July 2003 to May 2012, leading marketing efforts to support the commercial printing industry while enhancing membership and event participation.