Adam Brassington

Adam Brassington is a seasoned digital marketing professional with extensive experience in enhancing customer experiences and driving digital innovation. As the Group Head of Digital Marketing at Aldermore Bank since February 2019, Adam has spearheaded a bank-wide conversion rate optimization program, led user research, and collaborated with development teams to implement strategic changes. Prior to this role, Adam served as a Senior Customer Experience Consultant at Atos Consulting from January 2013 to February 2019, where responsibilities included developing digital strategies and conducting user research. Adam's career began at eBenchmarkers and the Department of Work and Pensions, and academic qualifications include a BA Honors degree in Economics from the University of Nottingham.