Mathew Nicholls

Mathew Nicholls is an experienced digital analytics professional currently serving as the Digital Analytics Manager at Aldermore Bank PLC since February 2016, overseeing analytics requirements across various digital properties. Previously, Mathew worked as a Website Analyst at Kitbag.com, supporting analytic needs for multiple partner sites, and at The Co-operative Banking Group, where responsibilities included data analysis and recommendations for enhancing online customer experiences. Mathew's earlier roles included Business Analyst at Britannia Building Society and Account Administrator at Britannia Commercial Lending, following a foundation as a Regulated Mortgage and Insurance Advisor at Britannia Building Society. Mathew holds a Wood Production Engineering Diploma from Port Elizabeth Technicon and completed education at Carter High School in South Africa. Key achievements involve the effective identification of application drop-out points through conversion funnel analysis.