Jonathan Cruise ACA CA(SA) is an accomplished finance professional with extensive experience in various sectors. Currently serving as a Business Broker at Aldes Business, Jonathan assists business owners in buying and selling SMEs in Southern Africa. Previously, as Head of Finance at Viva Gym, Jonathan played a pivotal role in the company's launch and subsequent sale of multiple gyms. Additional experience includes serving as Chief Financial Officer at TurnCoin | TheXchange, contributing to the launch of a revolutionary web app, and heading finance at ProFloat and Desert Star Holdings Limited. With a strong foundation in auditing from KPMG and Deloitte, Jonathan possesses robust expertise in financial strategy, compliance, and team management, complemented by a solid educational background, including Chartered Accountant qualifications from the South African Institute of Chartered Accountants and ICAEW.
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