Jennifer Vaillancourt, MBA, currently serves as the Senior Director of Marketing & Strategy for North America at ALDO Group, where responsibilities include driving the North American growth agenda, overseeing marketing strategy and business partnerships, and enhancing brand equity through various sales channels. Previous roles at ALDO include Senior Director of eCommerce & Marketing, where focus was on digital growth and omnichannel sales objectives. Jennifer's extensive experience also includes serving as a Business Strategy & Marketing Consultant for diverse international organizations and holding several marketing management positions at E. & J. Gallo Winery, where leadership included brand innovation and cross-functional collaboration across multiple regions. Jennifer holds an Executive MBA from McGill HEC Montréal, and relevant degrees in Marketing from Florida State University and the Alliance Française de Toronto.