Cari Roberts Cameron

Cari Roberts Cameron is a seasoned marketing professional with extensive leadership experience across various organizations. Currently serving as a Marketing Consultant at Alex Mill, Cari previously held the position of Head of Marketing at Birdies, where responsibilities included building a marketing team, managing strategic planning, and leading a brand rebranding initiative. Cari's expertise was further demonstrated as Senior Director of Brand & Product Marketing at Gap Inc., focusing on the development of a credit card-based loyalty program, brand strategy, and omni-channel marketing efforts. Additionally, Cari has a proven track record in customer acquisition and growth from tenure at Naked Wines, as well as dual marketing roles at Gap Inc./Gap. With a Bachelor of Science in Public Relations, Advertising, and Applied Communication from S.I. Newhouse School of Public Communications, Cari is skilled in driving brand positioning, cross-channel execution, and fostering collaborative team cultures.