Dakar de la Cruz

Dakar De La Cruz MBA serves as the Global Director of STAR Strategy & Planning focused on Patient Experience, Patient Insights & Solutions at Alexion Pharmaceuticals, Inc., since December 2020. Prior to this role, Dakar held the position of Associate Director of Patient Marketing for Rare Disease NMOSD at UCB from September 2015 to December 2020, specializing in brand marketing with a focus on digital storytelling and patient engagement. With extensive experience in marketing, Dakar has also worked as a Marketing Consultant, a Product Marketing professional at Ecolab, and in various marketing roles at AkzoNobel and Georgia-Pacific, alongside internships at Johnson & Johnson and Fitzgerald+CO. Dakar holds an MBA with a concentration in Marketing from Georgia State University's J. Mack Robinson College of Business and a BS in Marketing from Hampton University.