Lenny Hirsch

Lenny Hirsch is a seasoned marketing executive with extensive experience in the consumer goods sector. Currently serving as Head of Marketing and Mail Order Pharmacy at Alfasigma USA, Inc. since 2023, Lenny previously held the position of Chief Marketing Officer at Avrio Health L.P., where significant contributions included leading the marketing team for notable consumer healthcare brands and playing a key role in the successful sale of company assets. Prior experience at Revlon spanned over 15 years, culminating in the role of Senior Vice President, North America Marketing, overseeing national marketing efforts across various product categories. Lenny's career commenced at Reckitt Benckiser, and earlier roles included leadership in gross margin planning at Macy's. Lenny holds a Bachelor of Science in Applied Economics from Cornell University and an MBA in Marketing from Emory University's Goizueta Business School.