Willem Knaapen

Willem Knaapen is a seasoned marketing professional with extensive experience in leadership roles across various organizations. Currently serving as the Marketing Director at Alfen and the Company Owner of Knaapen Consultancy B.V., Willem previously held the position of Chief Revenue Officer at Leadingcourses.com and led Marketing and Communications at 5CA. Willem has a strong foundation in digital marketing and strategic planning, demonstrated during tenure as Head of Digital Marketing at KONE Corporation, where a global digital marketing team was successfully built. Additionally, Willem has contributed to digital transformation initiatives as a founding member of The Conference Board's Digital Transformation Council. Educational credentials include an MBA from Nyenrode Business University and certifications in digital marketing leadership and strategy from Beeckestijn Business School.