Ana Flavia Martins

Ana Flavia Martins is a seasoned business executive with extensive experience in strategic leadership across various roles at Algar from 2009 to the present, including positions as Director of Business, Franchises, and Retail, as well as Head of Strategic Business - TIC and Marketing Manager. Ana has successfully managed a team of 50 and coordinated multiple projects, focusing on B2B and B2C strategies. Additionally, Ana serves as a columnist for Revista HSM Management and is an active member of the Digital Transformation Commission at the Brazilian Franchising Association (ABF). With a strong background in marketing and sustainability, Ana has also held roles in communication and journalism earlier in her career, complemented by an impressive academic portfolio that includes multiple MBAs and specializations in marketing and retail management.