Roxana-Maria Barbu

Roxana-Maria Barbu, PhD, is a Principal UX Researcher at Canada Post / Postes Canada, where significant contributions include leading business initiatives focused on e-commerce, smart mail marketing, and sustainability. Concurrently, Roxana-Maria serves as a Lead Researcher at Carleton University, driving research on housing solutions for autistic and neurodivergent adults, and has experience as an Adjunct Professor and Contract Instructor in the Department of Cognitive Science. With a rich background in user experience and behavioral research, Roxana-Maria has held various roles, including Senior Cognitive and Behavioural Experience Researcher at Macadamian, where interdisciplinary insights were integrated into project roadmaps, and has contributed to significant research initiatives in both academic and healthcare settings. Educational credentials include a PhD and Master's degree in Cognitive Science from Carleton University, complemented by Bachelor's degrees in Modern Languages and Chemistry from the University of Windsor.