Fernando Conrado

Fernando Conrado has extensive work experience in various roles related to product management, call center management, and customer acquisition. Fernando began their career as a Gerente Geral at Banco ibi, where they managed a team and handled sales of financial products. Fernando then moved on to work at Uranet Projetos e Sistemas as a Coordenador and Supervisor of call centers. At CentralCred Promotora de Vendas, they served as the Gerente de Aquisição de Clientes and played a key role in implementing a call center and restructuring the operational department. As a Gestor de Call Center at PARLA! Contact Center, Fernando successfully turned around an underperforming sales operation, achieving a 75% increase in sales. Fernando then joined NewCall Contact Center and Click SA as a Gerente de Call Center, where they continued to excel in managing customer acquisition and retention efforts. In 2018, Fernando joined Ali Credito as the Head of Customer Acquisition, where they were responsible for direct customer communication and improving the overall customer experience. Fernando later joined Grupo Mais Valor as the Gerente de Contact Center before moving on to Relevante Marketing Digital, where they co-founded the company and focused on product and growth. Currently, Fernando is working at Ali as a Product Manager, specializing in B2B and B2C products and also in the field of solar energy.

Fernando Conrado obtained a Master of Business Administration (MBA) in Comunicação em Redes Sociais from Uninove - Universidade Nove de Julho in the year 2018. Prior to that, they pursued a specialization in Gestão Comercial, with a focus on Vendas, Merchandising, and Marketing from the same institution, from 2016 to 2017. Additionally, they have obtained several certifications, including Gestão de Produtos - Product Management from Udemy in December 2021, Certified SCRUM Product Owner from Scrum Alliance in March 2021, and Gestão Ágil com SCRUM from Udemy in March 2021. Fernando has also received certifications in Green Belt Six Sigma, Yellow Belt Lean Six Sigma, and Inteligência Emocional from various institutions between 2020 and 2021. Prior to their specializations and certifications, Fernando Conrado pursued additional courses in various subjects such as Antropologia do Consumo e Consumer Insights, Gerenciamento do Portfólio do Cliente, and Empreendedorismo, Tecnologia e Inovação Social from UNINOVE between 2016 and 2017.