Sophie Wu

Chief Customer Officer at Alibaba Group

Sophie Wu has been our chief customer officer since January 2017.

Prior to her current position, Sophie served as president of and, our international and China wholesale marketplaces. From October 2014 to February 2015, she also led the Rural Taobao team. Previously, she was vice president of's supplier service division, responsible for leading her team to optimize service to China Gold Supplier members and enhancing supplier quality. In July 2012, she was appointed the head of's international operations and later also took charge of Sophie joined our company in November 2000 and has served in several sales management roles, including general manager of regional sales, director and vice president of China Gold Supplier sales, and vice president of China TrustPass sales.

Before joining Alibaba Group, Sophie was sales and customer manager at a technology development company wholly owned by Zhejiang University.

Sophie holds a bachelor's degree in international trade from Zhejiang University and an EMBA degree from China Europe International Business School.


  • Chief Customer Officer

    Current role

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