Alicorp
Mauricio Ruiz De Castilla Del Barco is an experienced marketing professional with a strong background in digital marketing and customer insights. Currently serving as Gerente de Conocimiento al Cliente y Servicios a las Marcas at Alicorp since June 2023, Mauricio focuses on enhancing customer understanding and brand positioning. With prior roles including Co-Founder at NXTEP and Country Manager at Ordéname, Mauricio has successfully launched and managed marketing operations in various capacities, emphasizing digital strategies and team development. A Bachelor of Marketing graduate from Universidad de Lima, Mauricio has a comprehensive history at Alicorp across multiple levels, demonstrating expertise in innovation, project management, and commercial strategy.
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Alicorp
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Alicorp SAA is a Peru-based company engaged in the food processing industry. The Company operates through four business segments: Massive Consumption, Industrial Products, and Nutrition for Animals, and Others Services. The Company's activities include the production, packaging and distribution of a variety of oils, pastas, flour, cookies, sauces, instant soft drink powders, pet food and Omega-3 fatty acid, among others. It is also involved in the manufacture and sale of cosmetics, personal care and cleaning products. The Company's products are marketed nationwide, as well as exported to Chile, Bolivia, Colombia, Ecuador, Venezuela, Haiti, Guatemala, Costa Rica, the United States, the Dominican Republic, Nicaragua, Canada, Panama, Mauritius, Curacao, China, the Bahamas, Norway, Japan and Honduras.