Mauricio Ruiz de Castilla del Barco

Mauricio Ruiz De Castilla Del Barco is an experienced marketing professional with a strong background in digital marketing and customer insights. Currently serving as Gerente de Conocimiento al Cliente y Servicios a las Marcas at Alicorp since June 2023, Mauricio focuses on enhancing customer understanding and brand positioning. With prior roles including Co-Founder at NXTEP and Country Manager at Ordéname, Mauricio has successfully launched and managed marketing operations in various capacities, emphasizing digital strategies and team development. A Bachelor of Marketing graduate from Universidad de Lima, Mauricio has a comprehensive history at Alicorp across multiple levels, demonstrating expertise in innovation, project management, and commercial strategy.