Alida
Jessica Choi, CHRP, is a dedicated HR professional with extensive experience in total rewards and human capital management. Currently serving as a Senior Total Rewards Analyst at Alida since December 2021, Jessica has progressed through various roles, including Total Rewards Analyst and People Insights Analyst. Previous experience includes serving as Coordinator of Regional Human Capital at MNP, Human Resources Coordinator at Toronto and Region Conservation Authority (TRCA), and HR Coordinator at Synaptive Medical. Jessica's career began as a Junior Recruiter/Sourcing Analyst at LM Staffing International and includes roles as an Invigilator for Alternate Exams and Research Assistant at York University. Jessica holds a B.HRM Honours in Human Resources Management from York University.
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Alida
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Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries.