Alida
Jodie Masikewich is a seasoned marketing professional with extensive experience in product marketing and strategic marketing management. Currently serving as Senior Director of Product Marketing at Alida since September 2022, Jodie previously held positions at ConvergentIS where, as Senior Marketing Manager, Jodie developed market strategies that significantly increased demand generation. Prior roles at IHS Markit included Strategic Marketing Associate Director, where Jodie oversaw a $300M global portfolio, leading successful marketing campaigns that drove substantial revenue growth. Jodie possesses a BComm in Marketing from the University of Calgary and has been recognized with the Alberta Innovates Industry Associate Grant in 2021 for professional contributions.
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Alida
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Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries.