Paul Hagen serves as the Principal Director at Alida, leading experience management and design thinking initiatives to enhance organizational interactions with stakeholders. Additionally, Paul is the President of Hagen 20/20, a consultancy focused on optimizing experiences for customers, employees, and partners while developing strategic visions and roadmaps. Previously, Paul held senior roles at West Monroe Partners and Forrester Research, where guidance was provided to C-suite executives at large firms on customer experience transformation. With extensive experience across various organizations, including Cleantech Group and Kairos Strategies, Paul has a strong background in business and technology strategy. Paul holds a B.A. in Political Science from Stanford University and an M.Ed. in Educational Technology from Harvard University.
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Alida
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Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries.
