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Helinda Lizarraga

Helinda Lizarraga is an experienced hospitality professional currently serving as President and Hospitality Manager at Aligned Hospitality Management since November 2021. Prior to this role, Helinda was President at Focus Hospitality Management from March 2013 to November 2021, overseeing hotel operations and accounting for various brands while acting as a liaison between brand and ownership. Helinda's extensive background in the industry includes multiple positions at Doubletree by Hilton Tucson from February 1980 to April 2013, where roles spanned from Executive Housekeeper to General Manager. Additionally, Helinda briefly served as General Manager at Holiday Inn Express Nashville Downtown in 2004. Education was attained at Pima Community College.

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