Michael Newman

Advisor, Board Member at AlignICP

Michael Newman is an accomplished marketing professional with extensive experience in demand generation, marketing operations, and go-to-market strategy across various organizations. Currently serving as Marketing Advisor and Board Member at Align Software, Michael focuses on market positioning and messaging while also participating as a member of CMO Alliance. Previously, as Vice President of Marketing for ON24 and Tipalti, Michael successfully drove significant pipeline growth and strategic alignment with sales efforts. Michael's expertise is further demonstrated through roles at Intermedia, SAP Ariba, RetailNext, and Adobe, where responsibilities included developing integrated marketing programs, managing operational initiatives, and leading cross-functional teams. Michael holds a Bachelor's Degree in Engineering Mechanics from the United States Air Force Academy and a Master's in Industrial & Systems Engineering from Georgia Institute of Technology.

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Menlo Park, United States

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AlignICP

AlignICP is a SaaS company focusing on helping companies better understand their Ideal Customer Profile (ICP) and Buyer Personas. Our mission is to help B2B marketers operationalize their ideal customer profiles to improve demand generation campaigns.