Peng Estelle Li

Peng Estelle LI is an experienced marketing professional currently serving as the Head of Marketing Operations for Alipay+ in France since July 2024. Prior to this role, Peng held various positions, including Account Director at Hylink Digital from May 2019 to June 2024, where responsibilities included leading a team to help foreign brands enter the Chinese market. From April 2015 to April 2019, Peng worked as a Consultant & Project Manager at Maxity, focusing on strategies for attracting Chinese tourists. With a strong academic background from EDHEC Business School, including a Master of Science in Marketing Management, as well as further qualifications in œnologie and gemology, Peng also contributes to the EDHEC Alumni community as an ambassador for both the Oenology Club and the Luxury and Art of Living Club.