Irina G. is a seasoned marketing professional with over 12 years of experience in brand management across the FMCG and Pharmaceutical industries. Currently serving as the Senior Category Brand Manager for Salted Baked Snacks at Alka Group RO, Irina excels in developing comprehensive brand strategies based on consumer insights. Previous roles include Senior Brand Manager at SC. GREEN NET SA, where Irina led sales and marketing initiatives, and various positions in account management and project management. Irina has a strong educational background with a Bachelor of Economics in Environmental Science from The University of Economical Studies Bucharest and prior studies in Informatics at Colegiul National Dinicu Golescu.
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