Sandra Fernández González

Strategy And Content Planner at Alkemy

Sandra Fernández González has work experience in various roles and companies. Sandra started their career as a waitress at Café del Valle from an unspecified date in 2016 until 2019. Sandra then worked as a Community Manager and Graphic Designer at Albornoz Advertising Design from May 2020 to September 2021. In their role, they were responsible for creating ATL and BTL materials, as well as social media planning and management. From December 2021 to December 2022, they worked as a Content Creator at Good Rebels, where they focused on strategy creation, briefing translation into digital content plans, KPI reports, analysis, benchmarking, and internal communications. Currently, they hold the position of Strategy and Content Planner at Alkemy enabling evolution, starting from February 2023.

Sandra Fernández González has a diverse educational background. In 2021-2022, they pursued a Master's degree in Communication Management and New Technologies at ESIC University, specializing in Corporate Communication. Prior to that, from 2017 to 2021, Sandra attended Universidad Rey Juan Carlos, where they obtained a degree in Advertising and Public Relations, specializing in Communication. During the same period in 2017-2018, they also completed a Makeup and Characterisation superior course at Workshop Experience | Cursos de Fotografía y Retoque fotográfico.

In addition to their formal education, Sandra has obtained several certifications to enhance their skills in the field of digital marketing. In 2023, they earned the Google Ads Display Certification from Google Digital Academy (Skillshop), as well as the Inbound Marketing certification from HubSpot Academy. In 2021, they acquired the Agile Marketing certification from LinkedIn and the Fundamentos de Marketing Digital certification from Google Actívate.

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