Santiago Hornedo Muguiro

Santiago Hornedo Muguiro is an accomplished marketing and business development professional with extensive experience in various sectors, including sports, electric vehicles, and finance. Currently serving as the Marketing Manager for AFP Group | adidas padel since September 2023, Santiago is also a Co-Founder of eCity Charge, a key player in the electric vehicle charging infrastructure in Spain and Portugal. Prior roles include Marketing Manager at 380amk, Senior Business Development Specialist at Hocelot, and Sales Manager for Latin America at KTM, among others. Santiago holds a degree in Business Administration and Management from Universidad Rey Juan Carlos and a degree in Marketing from ESIC Business & Marketing School, further complemented by an Executive Program in Automotive Digital Business from The Valley Business & Tech School.