Sergio Frias

Sergio Frias is an accomplished leader in customer experience transformation and management, currently serving as President & CEO of CX Hub Smart Consulting Inc. and Chief Experience Officer at Lailla. With extensive experience in consulting and academia, Sergio also holds advisory roles at Webli CX and SAASTEPS, and acts as a Research Specialist at Humber College. In addition, leadership roles include Chief Customer Experience Officer at The Chartered Institute of Marketing Management of Ontario and former President and CEO of The Federation of Canadian-Brazilian Businesses. Sergio's educational background includes an International Executive MBA and an MBA, complemented by executive education from prestigious institutions such as MIT and Harvard.