John Lau

Senior Vice President/head Of Digital Sales, Project Management Office & Contact Centre at Alliance Bank

John Lau serves as the Senior Vice President and Head of Digital Sales, Project Management Office, and Contact Centre at Alliance Bank Malaysia Berhad since March 2017. In this leadership role, John is responsible for spearheading transformational initiatives to drive growth in the consumer banking sector, managing strategic projects such as new wealth management platforms and digital lending solutions, and optimizing digital sales channels. Previously, John held various senior positions at Alliance Bank, including VP roles in Digital Business & Channel Development and Strategic Business Planning & Performance Management. John's earlier experience includes significant roles at Hong Leong Bank Berhad and Citi, where John excelled in sales management and branch operations. John holds a Bachelor's degree in Business Management from the University of Sunderland and a Diploma in Marketing from Tunku Abdul Rahman University of Management and Technology.

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