Shayne Koh

Shayne Koh is an experienced professional in digital marketing, branding, and communication, currently serving as the Head of Group Digital, Marketing and Branding at Alliance Bank Malaysia Berhad since January 2018. Previously, Shayne held the position of Vice President, Group Digital Marketing at Alliance Bank. Prior to that, from January 2015 to April 2017, Shayne worked in the Branding, Marketing & Promotion Division at TGV Cinemas and held various marketing roles at Sony from 2004 to December 2014, including Head of Marketing Communication and Retail Marketing and Head of Loyalty, Retail Marketing & E-commerce. Key responsibilities at Sony included managing comprehensive brand marketing strategies, overseeing retail communication, and leading customer loyalty programs. Shayne holds a degree in Mass Communication with a focus on Advertising and Marketing from Tunku Abdul Rahman University of Management and Technology.