Laurel R. Smith, MBA, CDMP, PCM®

Laurel R. Smith, MBA, CDMP, PCM®, has a diverse and extensive work experience in marketing, business development, and brand management. Laurel R. is currently serving as the Vice President of Marketing at Alliance Consumer Group, where they provide marketing and thought leadership to position the company's brands as industry leaders. Their responsibilities include developing business and strategic plans, building high-functioning teams, and driving B2B and B2C growth.

Prior to their current role, Laurel worked as an Independent Marketing Consultant, specializing in enthusiast and legacy brands. Laurel R. excelled in go-to-market strategies, product line development, brand positioning, and sales enablement programs. Laurel R. had a particular interest in paid media, digital, and social programs to drive brand awareness and revenue.

Laurel also held the position of Vice President of Marketing at PRADCO Outdoor Brands, where they were recruited to clarify the start-up business unit's vision and strategy. Laurel R. established processes for marketing communications, acquisition and retention strategies, and omni-channel go-to-market plans.

In their role as Global Vice President of Marketing & Business Development at The Chemours Company, Laurel clarified the vision and strategy for the company's brands and products. Laurel R. managed a global team and developed an offering roadmap and omni-channel go-to-market plans.

Laurel's career also includes leadership positions at Warn Industries, Smith & Wesson, and BRG Sports. At Warn Industries, they served as the Vice President of Marketing and Business Development, driving the company's vision and strategy. At Smith & Wesson, they held the role of Director of Brand Marketing and Director of Product Management, overseeing iconic brands and managing product lines and launches. At BRG Sports, Laurel was a Category Manager for Easton Baseball and a Global Category Manager for Giro Eyewear, where they achieved significant growth and success in marketing and product strategies.

Overall, Laurel R. Smith's work experience demonstrates their expertise in marketing, brand management, business development, and strategic planning across various industries.

Laurel R. Smith, MBA, CDMP, PCM®, has a strong educational background in business administration and marketing. They obtained a Master of Business Administration (MBA) degree from Auburn University, where they focused on Business Administration and Management, General. Prior to that, Laurel earned a Bachelor of Business Administration (BBA) degree from Baylor University - Hankamer School of Business, with a specialization in Marketing.

In addition to their formal education, Laurel has also pursued various certifications to enhance their professional skills. They obtained the Professional Certified Marketer (PCM) Digital Marketing certification from the American Marketing Association in March 2021. They also earned the Certified Digital Marketing Professional certification from the Digital Marketing Institute in February 2021.

Furthermore, Laurel has invested in their professional development by completing the Insights for Innovation course offered by IDEO U in May 2019. They have also obtained a Certificate in Strategic Communications and Public Relations from Portland State University in February 2018.

Overall, Laurel R. Smith has a well-rounded education history and continues to expand their knowledge and expertise through certifications and specialized courses in the field of marketing and business administration.