Alliance Laundry System
Luciana Petrella is an accomplished professional with extensive experience in business management across various industries, particularly in the automotive and beauty sectors. Currently serving as Regional Business Manager for LATAM at Alliance Laundry Systems LLC since February 2019, Luciana has a proven track record of driving regional development and sales performance in previous roles, including Regional Business Manager at Jaguar Land Rover América Latina e Caribe and Gerente Comercial at PSA Peugeot Citroën. Noteworthy achievements include establishing the Anna Pegova brand in Rio de Janeiro, overseeing the sales network development for brands such as SSangYong and Hyundai, and leading innovative e-commerce projects at Renault Group. With advanced education in Marketing and Retail Management, Luciana demonstrates a strategic approach to enhancing brand profitability and market presence.
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