Allianz Direct
Diana González Guijarro has work experience in various companies and roles. Diana currently works at Allianz Direct as the Marketing portfolio management and customer communications lead. Prior to that, they served as a member of Mensa España. Diana also worked at SegurCaixa Adeslas as a Marketing Retention and Loyalty specialist, where they were responsible for determining retention offers and developing internal communication plans. At HomeServe España, they were the Head of Loyalty and played a crucial role in creating and implementing loyalty solutions and campaigns. Diana also worked at Generali as a Commercial Administrator and at HealthSigners as a Business Owner, where they focused on market prospecting, customer management, and marketing strategies. In addition, Diana has experience as an Area Manager at ALDI España and as a Marketing Specialist at Vodafone, where they specialized in loyalty and retention campaigns.
Diana González Guijarro has a Licenciatura degree in Publicidad y RR.PP. from Universidad Complutense de Madrid, as well as a Diplomatura degree in Ciencias Empresariales from the same institution. Diana has also obtained a certification in Digital Marketing with a specialization from ThePowerMBA in 2021.
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Allianz Direct
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In 2019 we embarked on a journey, to build the ‘future of insurance’. At Allianz Direct, our mission is very simple: we want to become the most customer-oriented and efficient insurer on the market. At Allianz Direct we see ourselves as a technology company with an insurance license. With love for data and customer obsession at the core of our culture, we want to deliver an experience that really makes our customers say: “WOW, that was great!”