Ben Driessen

Ben Driessen is a seasoned marketing professional with extensive experience in digital strategy and analytics. At Allianz Life, Ben served as Director of Digital Strategy and Analytics and Sr. Digital Marketing Strategy Manager, leading teams in omnichannel campaigns and marketing automation to optimize lifecycle marketing initiatives for maximum return on investment. Prior experience includes roles at Thomson Reuters as a Sr Web Analyst, providing insights into website performance and SEO impact, and at Abbott as a Sr. Category Specialist managing analyst teams for nutrition product insights. Additional roles at Best Buy and Macy's focused on decision analytics and marketing effectiveness, respectively. Ben holds a Bachelor of Business Administration in Finance from the University of Iowa.