Kate Burston

Kate Burston is an experienced digital marketing professional currently serving as the SVP of Performance + Insight at Allison Worldwide since May 2023. Previously held positions include Interim VP of Performance Marketing and Digital Lead at Hotwire, along with freelance roles as a Digital Marketing Strategist and Senior Digital Marketing Strategist. Key achievements include consulting for Diageo and leading performance marketing initiatives for Cefinn and Amigo Partnership. Kate's expertise encompasses building digital strategies, market analysis, and optimizing customer acquisition across various channels, underscoring a strong background in digital transformation and data utilization. Education includes studies at Oundle School and Pitman Training Group.