Terrance McDermott

Terrance McDermott is an accomplished marketing professional with extensive experience in brand and engagement strategy, demand generation, and media management. Currently serving as Senior Vice President of Brand and Engagement Strategy at Allison+Partners since September 2019, McDermott has successfully created compelling programming that drives B2B lead generation across various channels. Previous roles include Vice President of Media Director at Slack and Company, overseeing paid media functions, and Vice President of Media Strategy at Leapfrog Online, where significant media budgets were managed to deliver revenue growth for clients. McDermott has also held leadership positions at Northern Trust Global Investments and Scudder Investments, focusing on integrated marketing strategies and e-commerce development. McDermott holds an MBA from Georgetown University and has a well-rounded educational background from Binghamton University and Washingtonville High School.