Fabian Martin Flores Echeverria

Fabian Martin Flores Echeverria has a diverse work experience spanning various roles and responsibilities. Fabian Martin began their career as a Customer Care Representative at Bernardo S.A. (Tracfone & NET10 USA) from February 2007 to May 2008. Following this, they worked as a Logistics Co-Manager at Cetus Group SRL - RedCetus USA, Inc., where they managed suppliers, customers, and logistics procedures across multiple countries from June 2008 to October 2012.

Fabian Martin then joined Wirecard Communications GmbH as a Customer Service Representative from May 2014 to June 2015. Afterward, they worked at Geschenkidee D&A GmbH, where they held multiple roles including Online Marketing SEM Trainee from July 2015 to June 2016, Junior SEM Manager from July 2016 to January 2017, and International SEA Manager from February 2017 to November 2017.

Fabian then transitioned to allmyhomes, where they gained extensive online marketing experience. Fabian Martin started as an Online Marketing Manager from December 2017 to November 2018. Fabian Martin was then promoted to Senior Online Marketing Manager, where they were responsible for strategy planning, execution, and monitoring of various online campaigns, including SEA, GDN, and social media paid campaigns. Fabian Martin also defined online marketing mixes and optimized landing pages, audiences, user experience, and lead quality with Google Analytics and other tools. Fabian Martin held this position from December 2018 to September 2020.

Fabian continued to excel in their career and took up the role of Senior Online Marketing Manager - Performance Marketing Lead at allmyhomes from October 2020 to December 2021. In this role, they specialized in strategy planning, execution, and monitoring of Google Ads, Microsoft Bing, and social media paid campaigns. Fabian Martin also conducted A/B testing and optimized landing pages, audiences, user experience, and conversions, using tools like Google Analytics.

Currently, Fabian is serving as the Team Lead Google Networks - Performance Marketing Lead at allmyhomes. In this position, they are responsible for strategy planning, execution, and monitoring of SEA and GDN campaigns on Google Ads and Microsoft Bing. Fabian Martin also strategizes and monitors Facebook and Instagram campaigns, defines the online marketing mix, sets budgets for online channels, and tests and implements new channels.

Overall, Fabian Martin Flores Echeverria has built a strong foundation in online marketing, specializing in strategy planning, campaign execution, and monitoring, as well as optimizing landing pages, audiences, user experience, and conversions. Fabian Martin has demonstrated leadership skills and has contributed significantly to the growth of the companies they have worked with.

Fabian Martin Flores Echeverria completed their primary and high school education at San Calixto from 1989 to 2001, where they studied social sciences. Following that, they attended Universidad Privada del Valle from 2002 to 2006 and obtained a Bachelor of Business Administration (B.B.A.) degree with a focus on commercial engineering. Later, from 2012 to 2014, they pursued a Master of Business Administration (MBA) degree in Small and Medium Enterprise Promotion and Training (SEPT) at Leipzig University. In addition to their academic qualifications, Fabian obtained a certification in Google AdWords from Google's Social Marketing Tools in December 2014.