Adrien Soulet has extensive experience in CRM and digital marketing, currently serving as Responsable CRM at Allopneus.com since June 2013, where responsibilities include client database segmentation, CRM actions leading to a 23% increase in revenue, and the implementation of marketing automation scenarios. Prior roles at Allopneus.com include Responsable Trafic & Data Marketing, focusing on digital acquisition; Responsable UX, centered on optimizing conversion and user experience; and Chef de projet E-marketing, overseeing client journey projects. Earlier work experience includes positions at Groupama SA as Chargé E-marketing & Community Manager, Handtel as Chef de projet E-business, and FONCIA as Négociateur location, among others. Adrien Soulet holds a Master 2 degree in E-business & Web Marketing from ICD Business School.