Alex Green

Alex Green is the Director of Channel Operations at Allwyn UK, leading the team responsible for Digital Delivery & Content Operations, Retail, and Supply Chain. Prior to this role, Alex served as the Retail Director at Camelot, overseeing a team of 160 to drive sales through National Lottery retail partners. With a background in marketing and product management, Alex has also held positions as the Head of Games and Head of Instant Games at Camelot. Alex's experience includes working as a Marketing Consultant at Camelot Lottery Solutions, as well as various product management roles within the National Lottery Instant Games division. Prior to entering the lottery industry, Alex worked in regional and national account management roles in different companies. Alex holds a Mini MBA in Brand Management from Marketing Week with Mark Ritson.