Barry Griffiths

Barry Griffiths is an experienced retail and business development professional specializing in lottery operations and strategy. Currently serving as a Retail Channel Expert at Allwyn UK, Barry is instrumental in preparing 44,000 retailers for the transition of The National Lottery license. Previous roles include Interim Head of Retail at The New Lottery Company, where Barry led the retail strategy for the UK's National Lottery bid, and multiple consulting positions focused on developing lottery operations in various markets, including Uganda. Barry's extensive background includes key positions at Camelot Group Plc and Birds Eye Wall's, where significant contributions were made in commercial operations, account management, and category growth. Barry holds a Bachelor’s Degree in Geological and Earth Sciences from the University of Birmingham.