Shira Caspi

Shira Caspi is a seasoned marketing professional currently serving as the Product and Brand Manager at Alma K. Ltd. since August 2022, where Shira leads the creation and marketing efforts for the FIT. FE BY FEDE skincare brand. Previously, Shira held the position of Content and Strategy Marketing Manager at Natasha Denona Makeup from July 2021 to August 2022, focusing on digital content production across multiple social media platforms and developing brand identity to enhance customer engagement. Earlier experience includes promoting products at Tresor Rare from November 2018 to July 2019. Shira holds a degree in Technological Marketing from Sapir College, completed in 2022, along with a qualification in Product Management from Product Experts.